News

Advertising in print news media more useful than Facebook, YouTube: research

A new study has shown that advertisements on news platforms — including newspapers and magazines — are more effective in comparison to those on digital spaces like Facebook or YouTube. Summary of the findings Ads in printed newspapers perform better than all types of ads placed on Facebook by up to four times. Ads in news media (newspapers, magazines, and digital news websites) offer a… Read More »Advertising in print news media more useful than Facebook, YouTube: research

3 principles to design the perfect display ad in 2021

James Pentland, a senior designer at Essence, shares his best practice in design for digital display advertising, sharing the view that the perfect banner ad takes more work than you could ever imagine. Banner ad design can look deceptively simple, elegant and unique, but it can also be some of the most challenging design work you will come across. Digital design in advertising has grown… Read More »3 principles to design the perfect display ad in 2021

Can young audiences be the saviour of print media?

Print is possibly the most undervalued medium of the moment. While it’s still a huge money-spinner for publishers with the reach or niche to do it well, the prevailing wisdom is that as ad-spend increasingly moves online, that print titles are effectively running out the clock until it makes more financial sense to shutter them. It’s a view that isn’t unfounded: the British newspaper the… Read More »Can young audiences be the saviour of print media?